March'23 Notes from the Editor


Annette Cardenas

Senior Vice President

The dynamics that make our organization so great is always something that has made me a proud member. 

As the now not so new year moves forward, we see committees working on their goals, members participating in their area and national events as leadership roles renovate in the clubs around the world and bring in new and exciting ideas and energy.


This year of transition brings with it new and exciting challenges to reshape the future of Skål International as our industry is doing every day, reengineering tourism, the way we do business and bringing our world closer together.

A membership united in solid demonstrations of friendship towards fellow Skålleagues, and clubs showed its strong bonds in the immediate response to the call for donations to the Ukraine and Türkiye Aid Funds – a much needed support to these two countries that not only have Skål International representation but a population suffering from the pain of war on the one hand and the uncontrollable strength of nature on the other.

This year we are looking towards enhancing engagement in all our communication channels. We hope to bring you new opportunities to participate in projects to enhance the presence and knowledge of your clubs and destinations to spark the interest of new industry leaders and grow our organization. We look forward to your involvement and, as always, please send your thoughts and ideas – let’s all be a part!

Skål!

Annette Cardenas

Senior Vice President